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Nudging in Marketing Course

Nudging in Marketing Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

Explore designing ethical nudges to steer shoppers towards healthier grocery options in Indonesia. This focused course addresses key behavioural biases, digital choice architecture, and hands-on tactics for search, product pages, cart, and checkout. Master conducting robust A/B tests, measuring effects with precise metrics, and deploying impactful nudges that uphold user trust and adhere to local regulations.

Elevify advantages

Develop skills

  • Design behavioural nudges: Build practical, high-impact nudges for e-commerce.
  • Apply decision biases: Use defaults, framing, and salience to guide healthy choices.
  • Optimise digital choice architecture: Craft visuals, labels, and bundles that convert.
  • Run fast A/B tests: Set up, measure, and scale winning nudges with clear metrics.
  • Nudge ethically: Balance persuasion with transparency, trust, and user autonomy.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Prison System Intelligence Advisor, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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