Nudging in Marketing Course
Master nudging in marketing to promote healthier grocery choices and boost conversions. Gain insights into behavioural economics, digital choice architecture, and A/B testing to create ethical, effective nudges suited to shopper behaviour in Indonesia and further afield. This course equips you with practical tools to influence decisions responsibly while enhancing business outcomes.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Explore designing ethical nudges to steer shoppers towards healthier grocery options in Indonesia. This focused course addresses key behavioural biases, digital choice architecture, and hands-on tactics for search, product pages, cart, and checkout. Master conducting robust A/B tests, measuring effects with precise metrics, and deploying impactful nudges that uphold user trust and adhere to local regulations.
Elevify advantages
Develop skills
- Design behavioural nudges: Build practical, high-impact nudges for e-commerce.
- Apply decision biases: Use defaults, framing, and salience to guide healthy choices.
- Optimise digital choice architecture: Craft visuals, labels, and bundles that convert.
- Run fast A/B tests: Set up, measure, and scale winning nudges with clear metrics.
- Nudge ethically: Balance persuasion with transparency, trust, and user autonomy.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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