Merchandising & In-Store Promotion Course
Master retail merchandising and in-store promotion to enhance footfall, conversion rates, and average order value. Acquire skills in zoning, visual storytelling, product grouping, and data-informed KPIs to craft engaging store environments that convert casual visitors into loyal patrons. This course equips you with practical strategies to analyse stores, optimise layouts, and leverage performance metrics for sustained improvements in sales and customer engagement.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Elevate in-store performance through this hands-on course teaching store and customer analysis, zoning and circulation planning, effective product displays, visual storytelling, fitting room and checkout optimisation, and behavioural triggers. Transform data into actionable insights using KPIs, A/B testing, and straightforward tools to implement, evaluate, and refine your merchandising approach for ongoing success.
Elevify advantages
Develop skills
- Retail space analysis: swiftly evaluate shopping centres, footfall data, and target customers.
- Visual storytelling: create compelling, brand-aligned in-store promotions that drive rapid sales.
- Zoning and layout: design customer flow, navigation, and fixtures to maximise conversions.
- Product display techniques: group products, enable cross-selling, and highlight key items to increase average order value.
- Performance monitoring: apply KPIs and A/B testing to optimise merchandising in real time.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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