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Merchandising & In-Store Promotion Course

Merchandising & In-Store Promotion Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

Elevate in-store performance through this hands-on course teaching store and customer analysis, zoning and circulation planning, effective product displays, visual storytelling, fitting room and checkout optimisation, and behavioural triggers. Transform data into actionable insights using KPIs, A/B testing, and straightforward tools to implement, evaluate, and refine your merchandising approach for ongoing success.

Elevify advantages

Develop skills

  • Retail space analysis: swiftly evaluate shopping centres, footfall data, and target customers.
  • Visual storytelling: create compelling, brand-aligned in-store promotions that drive rapid sales.
  • Zoning and layout: design customer flow, navigation, and fixtures to maximise conversions.
  • Product display techniques: group products, enable cross-selling, and highlight key items to increase average order value.
  • Performance monitoring: apply KPIs and A/B testing to optimise merchandising in real time.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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