4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Media Planning Course provides a practical, end-to-end guide to plan, purchase, track, and optimise digital campaigns for 20–35-year-old US shoppers. Learn funnel strategy, channel roles, audience personas, budgeting models, pacing, flighting, and platform-specific tactics across Meta, TikTok, YouTube, search, display, influencers, and programmatic, plus analytics, attribution, compliance, brand safety, and post-campaign ROAS analysis.
Elevify advantages
Develop skills
- Audience insights: profile 20–35 US shoppers and segment by behaviour and values.
- Channel strategy: map funnel roles for TikTok, Meta, search, video, and influencers.
- Media budgeting: set goals, allocate spend, and build 3-month flighting plans quickly.
- Measurement setup: design GA4, pixels, UTMs, and dashboards for clear reporting.
- Optimisation & risk: refine bids, creatives, and guard against fraud and brand safety.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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