Marketing Plan Phases Course
Master each stage of a marketing plan—from market research and personas through to positioning, channel strategy, pricing, KPIs, and execution playbooks—to create data-driven campaigns that boost revenue for contemporary marketing teams and agencies.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Marketing Plan Phases Course provides a structured, step-by-step approach to researching markets, identifying precise segments and personas, developing compelling positioning and value propositions, and establishing achievable business and funnel goals. Discover how to select channels, design experiments, construct effective dashboards, and convert insights into targeted initiatives with practical templates, tools, and playbooks ready for immediate use.
Elevify advantages
Develop skills
- Develop data-driven marketing objectives and KPI dashboards to drive SaaS growth.
- Create precise positioning, value propositions, and messaging for small marketing agencies.
- Design impactful customer personas and buyer journeys to steer campaigns.
- Plan and prioritise growth channels using ICE/RICE frameworks and established agency playbooks.
- Transform strategy into action through clear initiative roadmaps, experiments, and KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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