Marketing Plan Fundamentals Course
Gain mastery in marketing plan essentials by developing a full strategy for a sustainable bottle brand. This includes market analysis, customer insights, the 4Ps framework, KPIs, and actionable plans adaptable to various products for driving growth and quantifiable success.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Discover how to create a targeted, data-informed marketing plan to boost sales of sustainable reusable bottles. Cover market trends, regulations, objective setting, KPIs, and positioning. Engage in customer research, segmentation, and competitor analysis, then develop a practical 6–12 month roadmap featuring budgets, timelines, templates, and straightforward tracking methods to evaluate, refine, and expand outcomes effectively.
Elevify advantages
Develop skills
- Develop data-informed marketing plans for sustainable reusable bottles.
- Establish buyer personas and customer journeys for eco-conscious product launches.
- Formulate 4Ps strategies and pricing for brands promoting circular economy principles.
- Produce 6–12 month action plans incorporating budgets, timelines, and campaign outlines.
- Implement SMART marketing KPIs and basic dashboards to monitor sales and return on investment.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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