Marketing Performance & Control Course
Master marketing performance and control: monitor ROI and ROAS, develop dashboards, establish benchmarks, optimise budgets, and transform channel data into actionable insights and executive reports that boost revenue confidently. This course equips you with practical tools to evaluate channels, shift spending strategically, and communicate results effectively to leadership.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Master key performance metrics, construct realistic datasets, and confidently compute ROI, ROAS, CPA, and break-even points in this targeted course. Learn to benchmark marketing channels, create effective dashboards, and produce succinct executive reports that inform intelligent budget allocation and optimisation choices. Acquire hands-on skills to present results, devise tests, and enhance outcomes each quarter.
Elevify advantages
Develop skills
- Build ROI dashboards: convert raw channel data into clear, executive-ready visuals.
- Calculate CPA, ROAS, and ROI: swiftly assess channel profitability and trade-offs.
- Design intelligent budget reallocations: shift spending using safeguards and testing frameworks.
- Apply benchmarks and funnel data: compare channels, identify gaps, and establish targets quickly.
- Communicate performance: produce concise CEO reports featuring actions and planned tests.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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