Marketing Mix Course
Gain mastery over the complete marketing mix for innovative products, covering pricing, promotion, distribution channels, and launch performance metrics. Develop customer personas, refine positioning strategies, create a 6-month go-to-market plan, and leverage data to drive decisions that boost revenue and customer retention effectively.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This focused Marketing Mix Course teaches you to identify target segments, develop engaging product and app experiences, and establish competitive pricing based on costs, margins, and rivals. Discover effective promotion strategies, customer acquisition and retention methods, and optimal channel choices, culminating in a comprehensive 6-month launch plan featuring KPIs, dashboards, and straightforward experiments for rapid improvements.
Elevify advantages
Develop skills
- Data-informed pricing: establish profitable and competitive prices using real-world examples.
- Target audience analysis: create buyer personas, market segments, and swift competitor reviews.
- Distribution channel planning: select and refine direct-to-consumer, retail, and online marketplace options.
- Effective promotional tactics: define KPIs, run ad experiments, and devise cost-effective acquisition strategies.
- Launch planning and optimisation: build a 6-month roadmap with metrics, testing protocols, and risk mitigation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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