Marketing & Market Research Course
Master the complete marketing cycle—from market research and customer segmentation to competitive analysis and action planning. Develop data-driven strategies, refine positioning, and transform stagnant sales into measurable growth in any market. This course equips you with practical tools to define market scope, analyse competitors, profile consumers, and create actionable 90-day plans with KPIs for eco-friendly products in emerging regions like Latin America.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This focused course teaches you to define market scope, analyse competitors, profile consumers, and identify causes of sales stagnation for eco-friendly cleaning products in Latin America. Utilise real data from reports, social media, and retail sites to formulate evidence-based strategies, establish clear positioning, and devise a 90-day action plan featuring KPIs, experiments, and deliverables suitable for stakeholders.
Elevify advantages
Develop skills
- Market research execution: conduct rapid, data-driven studies for new markets.
- Competitor insight mapping: analyse pricing, channels, and brand messaging.
- Customer segmentation design: create precise personas and buying behaviour profiles.
- Growth diagnosis skills: identify root causes of sales stagnation using lean data.
- Go-to-market planning: develop 90-day action plans with KPIs and test-and-learn.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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