Marketing Budget Management Course
Master marketing budget management using straightforward frameworks for channel planning, ROAS-led allocation, experimentation, and attribution. Acquire skills to establish KPIs, refine spending across paid and organic channels, and assuredly connect every pound to quantifiable growth. This course equips you with practical tools to plan budgets, optimise allocations, and achieve business objectives effectively.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This focused course teaches you to plan, distribute, and refine budgets across essential acquisition and retention channels with precise financial goals, dependable benchmarks, and usable templates. You will learn to chart the customer funnel, establish ROAS and CAC limits, create experiments, oversee trials, combat fraud, and develop a tracking system that connects expenditure to income, enabling confident reallocations and attainment of expansion targets.
Elevify advantages
Develop skills
- Build ROI-driven marketing budgets: convert revenue targets into intelligent channel allocations.
- Optimise cross-channel expenditure: reallocate swiftly using ROAS, CAC, and defined guidelines.
- Design and evaluate tests: initiate efficient trials with robust statistics and safeguards.
- Map funnel functions by channel: coordinate search, social, SEO, email, and influencers.
- Establish monitoring and dashboards: link advertising costs to revenue, LTV, and payback periods.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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