4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The free Marketing 101 Course provides practical, step-by-step skills to define a sharp value proposition, build clear customer personas, and analyse local competitors with simple tools. Learn to apply the 4Ps to a single-store food business, create low-cost promotions, track key metrics in basic dashboards, and turn your findings into an actionable 4–8 week plan owners can understand and approve quickly.
Elevify advantages
Develop skills
- Craft clear value propositions and on-brand shop or social messaging fast.
- Apply the 4Ps to a single-location food shop with practical, low-cost tactics.
- Run basic local market research and map competitors using free online tools.
- Build simple customer personas and translate their needs into persuasive copy.
- Track key shop metrics in spreadsheets and optimise promos with quick tests.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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