Innovation Marketing Course
Master innovation marketing for AI tools by analysing competitors, crafting precise positioning, selecting optimal channels, and tracking essential KPIs. Develop launch strategies that boost trial sign-ups, retention, and tangible revenue for your marketing team. This course equips you with practical tools to drive profitable growth through data-informed decisions and repeatable workflows.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course provides a practical guide to planning and launching AI-powered products confidently. You will learn to segment audiences, analyse competitors, create compelling value propositions, and choose effective channels. Establish clear KPIs, conduct efficient experiments, refine campaigns using data, and develop reusable pre- and post-launch processes for accelerated, profitable expansion.
Elevify advantages
Develop skills
- Mastery of competitor analysis: swiftly map features, pricing, and positioning.
- KPI and funnel analytics: monitor CAC, ROAS, and activation to optimise growth.
- High-impact positioning: develop precise value propositions and message hierarchies.
- Go-to-market launch playbooks: create efficient pre- and post-launch campaigns.
- Smart segment targeting: prioritise SMB personas, channels, and pain points.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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