Head of Marketing Course
Master the Head of Marketing role through practical training in brand building, performance marketing, SEO, CRM, and analytics. Develop data-driven strategies, lead teams with confidence, and deliver measurable growth for contemporary marketing teams in e-commerce, particularly home decor brands.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Head of Marketing Course provides a practical guide to leading growth for a UK home decor e-commerce brand. You will learn to analyse market data, define positioning and customer segments, develop impactful brand, influencer, PR, SEO, content, social, email, and loyalty strategies, and link them to key metrics, efficient budgets, and a 90-day implementation plan ready for immediate use.
Elevify advantages
Develop skills
- Strategic positioning: craft sharp value propositions and personas for home decor brands.
- Performance media leadership: scale paid search and social while protecting customer acquisition cost.
- Organic growth playbook: apply fast SEO, content, and social tactics for e-commerce.
- CRM and retention mastery: design high-impact lifecycle, loyalty, and email flows.
- CMO-level analytics: build KPI dashboards, budgets, and 90-day execution plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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