Distribution Channels Course
Master distribution channels for CPG marketing. Discover how to select appropriate channels, design efficient fulfilment networks, manage logistics costs, and monitor KPIs to expand market reach, safeguard margins, and enhance customer experience. This course equips you with practical strategies to build scalable, profitable distribution systems swiftly.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course provides a comprehensive overview of product distribution from production to consumer. Participants will learn to evaluate channel alternatives, resolve conflicts, and analyse margins, cost-to-serve, and payback periods. It covers e-commerce, retail, wholesale, and marketplaces, alongside network design, third-party logistics, key performance indicators, and optimisation techniques for developing effective, profitable distribution strategies.
Elevify advantages
Develop skills
- Design omnichannel distribution networks: reduce costs while maintaining service levels.
- Select optimal channels: balance coverage, brand control, risk, and return on investment efficiently.
- Optimise logistics KPIs: improve fill rates, reduce stockouts, and accelerate deliveries.
- Model channel economics: analyse margins, slotting fees, and actual cost-to-serve.
- Implement partners and systems: integrate 3PLs, WMS, OMS, and marketplace connections.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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