Customer Relationship Management Training
Master Customer Relationship Management for marketing success. Learn segmentation, lifecycle flows, personalisation, and CRM analytics to boost retention, increase CLTV, reduce churn, and design high-impact campaigns across email, SMS, and paid channels. This course equips you with practical tools to understand customer lifecycles, build effective segments, and automate flows for acquisition, onboarding, retention, and win-back, driving revenue growth through data foundations, channel strategy, and rigorous testing.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Customer Relationship Management Training provides a clear, practical system to understand ecommerce customer lifecycles, build smart segments, and design automated flows for acquisition, onboarding, retention, and win-back. Discover how to leverage data foundations, channel strategy, personalisation, and rigorous testing to enhance engagement, boost revenue per customer, and rapidly scale high-performing CRM programmes.
Elevify advantages
Develop skills
- Lifecycle CRM strategy: map journeys and align messages to each stage.
- Segmentation mastery: build RFM and predictive segments that lift revenue fast.
- Automation flows: design welcome, post-purchase, and win-back journeys that convert.
- CRM analytics: track KPIs, run A/B tests, and optimise campaigns with confidence.
- Data-driven CRM setup: structure customer data and channels for scalable growth.
Suggested summary
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