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Customer Loyalty & Retention Course

Customer Loyalty & Retention Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This Customer Loyalty and Retention Course teaches you to convert initial beauty buyers into loyal customers through effective personalisation, attractive loyalty perks, and incentives beyond discounts. You will learn to chart the 0–180 day customer journey, manage email, SMS, and on-site campaigns, create profitable loyalty schemes, evaluate vital retention metrics, and implement a targeted 90-day strategy to increase repeat purchases and customer lifetime value.

Elevify advantages

Develop skills

  • Design loyalty programmes: create tiers, rewards, and rules to increase repeat sales.
  • Personalise offers: leverage purchase data for product recommendations and intelligent sampling.
  • Plan retention journeys: outline 0–180 day touchpoints to encourage repurchases.
  • Conduct retention analytics: monitor cohorts, CLTV, churn, and promotional effectiveness.
  • Execute rapid tests: A/B test subject lines, rewards, and timing for swift improvements.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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