Customer Acquisition Cost Optimization Course
This course equips marketers with practical strategies to optimize customer acquisition costs (CAC) while maintaining growth. Learners will master CAC calculation, attribution, testing, funnel improvements, and roadmap development for efficient budgeting and scaling.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Customer Acquisition Cost Optimisation Course provides a focused, practical system to reduce CAC whilst safeguarding growth. Discover how to calculate and attribute CAC precisely, benchmark performance, and analyse channels and campaigns using clear metrics. Develop test-driven optimisation plans for media, creative, and funnels, then prioritise initiatives, monitor results, and communicate assured budget decisions in just a few weeks.
Elevify advantages
Develop skills
- CAC analytics mastery: swiftly calculate, compare, and optimise CAC by channel.
- Attribution in practice: apply lean models to track ROAS, LTV, and payback.
- Test-and-learn playbooks: design rapid A/B tests to eliminate waste and scale winners.
- High-impact funnel tweaks: refine adverts, landing pages, and offers to boost conversion.
- Actionable growth plans: build 30-day CAC optimisation roadmaps with clear KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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