4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Commercial Planning Course provides practical tools to understand channels, segment consumers, and size the savoury snacks market using public data. Learn to build winning positioning, pricing, SKU and promotional strategies, allocate trade investments, design a promotional calendar, forecast monthly sales, and define KPIs so you can present a clear, credible commercial plan that drives sustainable growth.
Elevify advantages
Develop skills
- Market & competitor insight: quickly size markets and map key snack rivals.
- Pricing & positioning strategy: set elastic prices and winning brand roles fast.
- Channel & promotional planning: build ROI-driven calendars for trade and e-commerce.
- Sales forecasting basics: create monthly volume and value plans with scenarios.
- KPI tracking for snacks: design lean dashboards to monitor sales, promotional and equity.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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