4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Product Marketing Strategy Course provides you with a practical, end-to-end system to research your market, define ICPs and segments, and craft precise positioning for AI-powered project management tools. Learn to build pricing and packaging, plan go-to-market launches, align teams, and run data-driven experiments so you can drive adoption, improve conversion, and scale sustainable growth in 6–12 months.
Elevify advantages
Develop skills
- Product positioning: Turn research into sharp, differentiated messaging fast.
- Go-to-market planning: Build lean pricing, packaging, and launch roadmaps.
- Growth execution: Design 90-day channel plans that drive trials and revenue.
- Metrics and experiments: Track SaaS KPIs and run quick, data-driven tests.
- Segmentation strategy: Define ICPs and priority segments for AI SaaS tools.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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