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Customer Acquisition Cost (CAC) Course

Customer Acquisition Cost (CAC) Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

Master Customer Acquisition Cost with a focused, practical course that shows you how to define CAC, model unit economics, and build realistic benchmarks for fitness and B2C subscription apps. Learn paid social and search channel mechanics, creative and landing page optimisation, influencer and referral tactics, and owned-channel monetisation. Build CAC models, run 90-day experiments, manage risk, and track the right metrics with clear dashboards and decision rules.

Elevify advantages

Develop skills

  • CAC fundamentals & unit economics: master LTV, payback, and CAC:LTV fast.
  • Paid social & search optimisation: sharpen targeting, creatives, and landing pages.
  • CAC modelling & forecasting: build lean scenarios, payback, and revenue impact.
  • Influencer & owned-channel ROI: structure deals, track CAC, and scale winners.
  • 90-day CAC optimisation plan: run tests, reallocate budget, and manage risk.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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