4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Archetypes in Branding Course provides a practical system to define clear emotional outcomes, select the appropriate primary and supporting archetypes, and transform them into a consistent personality and voice. Learn research methods, user segmentation, creative direction, and messaging frameworks so your wellness or lifestyle app feels focused, trustworthy, and easily recognisable across every touchpoint.
Elevify advantages
Develop skills
- Archetype strategy: select and justify brand archetypes that suit your market quickly.
- Brand voice design: transform archetypes into clear, consistent copy for every channel.
- Messaging frameworks: create promises, taglines, and key messages that convert.
- Emotional positioning: map user journeys to feelings and refine brand outcomes.
- Creative direction: brief designers with archetype-aligned visuals and content.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course duration?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course
