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4As of Marketing Course

4As of Marketing Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

The 4As of Marketing Course provides a quick, practical framework to increase awareness, influence brand perception, prompt action, and target your audience accurately. Discover how to create experiments, monitor key metrics, refine customer journeys, foster trust through evidence-backed communication, and develop a targeted 90-day strategy that secures approval and achieves quantifiable expansion for a UK DTC skincare brand.

Elevify advantages

Develop skills

  • Conversion funnel design: address drop-offs swiftly using established UX and promotional strategies.
  • Retention playbooks: develop high-ROI email, SMS, loyalty, and subscription sequences.
  • Audience segmentation: transform data into distinct skincare buyer personas and KPIs.
  • Marketing experiments: conduct GA4-based A/B tests and report ROAS confidently.
  • 90-day growth roadmap: prioritise 4A initiatives and convey successes to leadership.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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