Consumer Psychology Course
Master consumer psychology for marketing. Discover cognitive biases, ethical persuasion, and data-driven onboarding to enhance acquisition, engagement, and retention—particularly for subscription and wellness products. Gain insights into how consumers make decisions and apply them to improve digital product performance.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Consumer Psychology Course reveals how real people decide what to click, try, and continue paying for. Explore core motivation and behavioural science, then apply it to user research, segment profiling, onboarding flows, and 7-day engagement plans. Delve into cognitive biases, subscription framing, and acquisition campaigns, whilst employing ethical, transparent design and precise measurement to elevate retention and satisfaction across digital products.
Elevify advantages
Develop skills
- Apply cognitive biases to design ethical pricing, trials, and subscription flows.
- Convert user research into precise wellness segments that enhance targeting and ROI.
- Create high-converting ad and landing page copy using motivation and social proof.
- Design onboarding and 7-day engagement flows to increase activation and retention.
- Measure behavioural impact with clear KPIs whilst avoiding dark UX patterns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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