Commercial Policy Course
Master commercial policy for smart home channels. Learn pricing strategy, reseller rules, promotion governance, and enforcement tools to protect margins, reduce channel conflict, and align marketing with profitable, brand-safe growth. This course equips you with practical skills to design distribution models, manage resellers, and optimise pricing across online and offline channels for confident decision-making.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Commercial Policy Course provides practical tools to design distribution models, establish clear pricing structures, and manage authorised resellers across online and offline channels. You will learn to build price architecture, govern promotions, and optimise multi-product portfolios while tracking revenue, margin, and channel mix. Additionally, master enforcement, change management, and concise executive reporting for swift, confident decisions.
Elevify advantages
Develop skills
- Design omnichannel distribution: prioritise reach, margin, and brand control.
- Build smart pricing structures: tiers, bundles, and channel-specific discounts.
- Create reseller policies: selection, territories, online rules, and SLAs.
- Set up monitoring and enforcement: KPIs, web scraping, and MAP compliance.
- Present policy results to executives: clear memos, scenarios, and board updates.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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