web strategy training
Master web strategy for B2B SaaS companies: evaluate your website, define three-year KPIs, analyse competitors, and develop a roadmap encompassing SEO, CRO, content, and lead generation. This aligns marketing, sales, and product teams to achieve consistent pipeline expansion and sustainable growth.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Web Strategy Training equips you with the skills to create a clear three-year roadmap transforming your website into a dependable growth engine. You will learn to establish realistic KPIs, assess your existing online presence, analyse competitors, and focus on high-impact projects in SEO, content, UX, CRO, and automation. Acquire actionable frameworks, governance structures, and tracking practices applicable right away, regardless of budget constraints.
Elevify advantages
Develop skills
- Web strategy roadmapping: develop a three-year, phased B2B SaaS growth plan swiftly.
- Conversion optimisation: review user flows, eliminate friction, and enhance lead quality rapidly.
- KPI and dashboard design: establish key metrics and implement regular reporting cycles.
- SEO and content pillars: organise site architecture, content clusters, and topics for scalable traffic growth.
- Cross-functional alignment: coordinate marketing, sales, and product teams towards shared web objectives.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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