web analyst training
Master web analytics for digital marketing. Learn attribution, ROAS, LTV, dashboards, testing, and CRO tactics to track the full user journey, fix leaks in your funnel, and turn data into higher revenue and smarter ad spend. This course equips you with practical skills to connect traffic, behaviour, and revenue for data-driven decisions across ecommerce fundamentals, tracking, ROAS/CPA calculations, LTV/cohort analysis, experiment design, and user-journey diagnostics, applying optimisation tactics to enhance conversion rates, AOV, and performance in key channels.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Web Analyst Training provides practical skills to link traffic, behaviour, and revenue for smarter data-driven decisions. Delve into ecommerce analytics basics, tracking and attribution, ROAS and CPA calculations, LTV and cohort analysis, experiment design, and user-journey diagnostics. Apply proven optimisation strategies to boost conversion rates, AOV, and long-term performance across major channels.
Elevify advantages
Develop skills
- Revenue-focused attribution: connect multi-channel spend directly to sales.
- Experiment roadmapping: design fast A/B tests and read results with confidence.
- CRO and UX optimisation: fix funnel leaks, lift conversion rate, and boost AOV.
- Paid media diagnostics: audit search, social, and email to cut CPA and grow ROAS.
- User journey analytics: map behaviour, find friction, and prioritise quick wins.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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