Social Media Specialist Course
This course equips you with practical strategies to master social media on Instagram and TikTok, from audience research and content planning to analytics and growth tactics for driving conversions.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Social Media Specialist Course provides a clear, practical system to plan, create, and optimise content for Instagram and TikTok. Learn audience research, content pillars, weekly calendars, engagement tactics, influencer and UGC strategies, plus essential tools for scheduling, design, analytics, and link tracking. Build reports, track KPIs, and iterate confidently to drive consistent growth and conversions in just a few focused lessons.
Elevify advantages
Develop skills
- Social media audience targeting: build fitness personas and map customer journeys.
- Instagram and TikTok playbooks: optimise profiles, formats, and organic growth.
- Content systems: plan weekly calendars, batch creation, and fast on-brand design.
- Growth activations: deploy UGC, influencers, CTAs, and email capture DMs quickly.
- Analytics and reporting: track KPIs, test content, and tie social to conversions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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