Search Marketing Course
Master search marketing for eco-friendly brands in Spain. Discover keyword strategy, Google Ads setup, bidding, tracking, and optimisation to increase conversions, ROAS, and revenue—tailored for digital marketing professionals seeking measurable results. This course provides a practical system to plan, launch, and optimise profitable search campaigns with focused lessons on keyword research, ad structures, budgets, bidding, ad creation, tracking, GA4, and KPI dashboards for confident scaling and improved ROI.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Search Marketing Course offers a practical, step-by-step approach to planning, launching, and optimising profitable search campaigns. Gain expertise in keyword research, match types, negative lists, intelligent Google Ads structures, budget allocation, bidding strategies, and high-converting ad creation. Master performance tracking with GA4, conversion setup, and KPI dashboards to scale results confidently and enhance ROI through concise, targeted lessons.
Elevify advantages
Develop skills
- Performance tracking: build KPI dashboards and act swiftly on ROAS, CPA, AOV.
- Keyword strategy: research, segment, and refine search terms for high-intent traffic.
- Smart bidding and budgets: allocate spend and select bid strategies to achieve CPA/ROAS targets.
- Google Ads structure: design scalable campaigns, ad groups, and remarketing segments.
- High-impact ad copy: craft RSAs and extensions aligned with buyer intent quickly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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