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Search Marketing Course

Search Marketing Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This Search Marketing Course offers a practical, step-by-step approach to planning, launching, and optimising profitable search campaigns. Gain expertise in keyword research, match types, negative lists, intelligent Google Ads structures, budget allocation, bidding strategies, and high-converting ad creation. Master performance tracking with GA4, conversion setup, and KPI dashboards to scale results confidently and enhance ROI through concise, targeted lessons.

Elevify advantages

Develop skills

  • Performance tracking: build KPI dashboards and act swiftly on ROAS, CPA, AOV.
  • Keyword strategy: research, segment, and refine search terms for high-intent traffic.
  • Smart bidding and budgets: allocate spend and select bid strategies to achieve CPA/ROAS targets.
  • Google Ads structure: design scalable campaigns, ad groups, and remarketing segments.
  • High-impact ad copy: craft RSAs and extensions aligned with buyer intent quickly.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Prison System Intelligence Advisor, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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