Search Engine Marketing Course
This course teaches essential SEM skills for promoting eco-friendly home products, covering keyword research, ad creation, landing page optimization, bidding, and performance tracking with GA4 to drive efficient, high-ROI traffic and sales.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Search Engine Marketing Course shows you how to research intent-driven keywords, structure campaigns, and choose the right match types to capture qualified traffic for eco-friendly home products. Learn to write compelling search ads, design high-converting landing pages, set smart bids and budgets, track conversions with GA4, and run ongoing tests and optimisations that increase sales while keeping costs efficient.
Elevify advantages
Develop skills
- High-ROI SEM strategy: design lean campaigns, ad groups, bids, and budgets fast.
- Search ad copywriting: craft eco-focused, high-CTR ads with strong CTAs.
- Keyword and intent research: build tight, profitable themes for green products.
- Landing page optimisation: align ads, UX, and offers to lift Quality Score.
- Performance tracking: set up GA4, conversion tags, and SEM reports that scale.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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