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Real-Time Bidding (RTB) Course

Real-Time Bidding (RTB) Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This Real-time Bidding (RTB) Course provides a practical, step-by-step framework to plan, launch, and optimise RTB campaigns for superior performance. Learners will segment and activate first- and third-party data, establish intelligent bids and price controls, organise campaigns by funnel stages, and create A/B tests. Additionally, master reporting, KPI analysis, and stakeholder communications adapted to a sports apparel e-commerce scenario.

Elevify advantages

Develop skills

  • RTB KPI mastery: connect funnel metrics to CPA, ROAS, CTR, CVR, and LTV swiftly.
  • Audience segmentation: build high-value RTB cohorts and intelligent bid multipliers.
  • Bid strategy design: set, adjust, and optimise RTB bids for profitable scaling.
  • Testing and optimisation: run DSP A/B tests and iterate weekly for improved CPA.
  • Reporting for leaders: transform RTB data into clear insights and action-ready presentations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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