Real-Time Bidding (RTB) Course
Master real-time bidding for digital marketing excellence. Gain expertise in RTB strategy, audience segmentation, bidding techniques, testing protocols, and reporting methods to reduce CPA, enhance ROAS, and expand profitable campaigns tailored for performance-focused e-commerce brands in a sports apparel context.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Real-time Bidding (RTB) Course provides a practical, step-by-step framework to plan, launch, and optimise RTB campaigns for superior performance. Learners will segment and activate first- and third-party data, establish intelligent bids and price controls, organise campaigns by funnel stages, and create A/B tests. Additionally, master reporting, KPI analysis, and stakeholder communications adapted to a sports apparel e-commerce scenario.
Elevify advantages
Develop skills
- RTB KPI mastery: connect funnel metrics to CPA, ROAS, CTR, CVR, and LTV swiftly.
- Audience segmentation: build high-value RTB cohorts and intelligent bid multipliers.
- Bid strategy design: set, adjust, and optimise RTB bids for profitable scaling.
- Testing and optimisation: run DSP A/B tests and iterate weekly for improved CPA.
- Reporting for leaders: transform RTB data into clear insights and action-ready presentations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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