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Programmatic Buying Course

Programmatic Buying Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

Master programmatic buying in a short, practical course that shows you how to define audience segments, map funnel stages to business goals, and translate KPIs into ROAS-focused targets. Learn RTB mechanics, bidding and budget strategies, creative and campaign structure, data-driven targeting, cross-channel placements, tracking, attribution, brand safety, privacy compliance, and reporting that proves real performance.

Elevify advantages

Develop skills

  • Audience strategy design: turn business goals into precise programmatic segments.
  • Data-driven bidding: build RTB, budget split, and bid tactics that scale fast.
  • High-impact targeting: activate first-party, lookalike, and contextual audiences.
  • Conversion tracking & ROAS: set up pixels, attribution, and clear e-commerce KPIs.
  • Brand-safe execution: apply privacy, fraud, and safety controls to every campaign.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Prison System Intelligence Advisor, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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