Paid Media Course
This course equips you with essential skills to excel in paid media, focusing on planning, executing, and optimizing campaigns on Google and Meta platforms for maximum ROI.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Paid Media Course provides a practical, step-by-step guide to plan, launch, and optimise campaigns across Meta and Google. Learn how to assess markets, define audiences, create sensible budgets, select KPIs, and apply attribution models. Master Performance Max, Search, and Meta structures, develop high-converting creatives, conduct rigorous A/B tests, and report results clearly so you can scale profitable, data-driven campaigns quickly.
Elevify advantages
Develop skills
- Performance media planning: build lean, ROI-focused channel and budget mixes.
- Google & Meta ads mastery: launch high-impact Search, PMax, and social campaigns.
- Conversion-focused creative: craft and test hooks, copy, and formats that drive sales.
- KPI and attribution analytics: read ROAS, CPA, and models to steer smart spend.
- Rapid optimisation workflows: run A/B tests and scale winners in weeks, not months.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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