Matomo Analytics training
Gain expertise in Matomo Analytics for GDPR-compliant digital marketing. Master privacy-focused tracking, data minimisation, hosting strategies, and reporting methods to enhance campaigns, funnels, and landing pages while upholding user privacy and legal standards.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Matomo Analytics Training teaches configuration of privacy-first tracking for reliable insights compliant with GDPR and German standards. Cover consent UX, cookie banners, data minimisation, hosting options, secure data flows, compliant reports, funnels, campaign analysis, plus governance checklists and workflows for immediate use.
Elevify advantages
Develop skills
- Design GDPR-compliant tracking: create Matomo configurations with rigorous data minimisation.
- Set up Matomo consent user experience: cookie banners, opt-outs, and compliant logging.
- Optimise marketing campaigns in Matomo: monitor UTMs, funnels, and landing page returns.
- Deploy secure Matomo hosting: EU data transfers, encryption, and access controls.
- Manage analytics compliance: conduct audits, DPIA reviews, and incident response procedures.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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