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Marketing Planning & Management Course

Marketing Planning & Management Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This Marketing Planning and Management Course provides a structured, practical framework to achieve annual recurring revenue targets with assurance. Participants learn to create cohesive funnels, define key performance indicators, calculate average contract value and customer acquisition costs, and construct achievable conversion models. The programme covers channel planning, lead qualification techniques, marketing automation, performance dashboards, and systematic testing, empowering you to plan, implement, and enhance campaigns that reliably produce qualified opportunities and income.

Elevify advantages

Develop skills

  • Build integrated sales and marketing funnels: establish stages, SLAs, and handoffs swiftly.
  • Develop ARR-focused KPIs: convert revenue goals into leads, MQLs, SQLs, and pipeline coverage.
  • Craft efficient digital channel strategies: SEO, paid advertising, email, and demand generation that deliver results.
  • Implement effective lead scoring: qualify B2B SaaS prospects using precise criteria and indicators.
  • Refine CAC and funnel performance: experiment, attribute, and improve campaigns using actual data.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Prison System Intelligence Advisor, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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