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Marketing Planning & Management Course

Marketing Planning & Management Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This Marketing Planning and Management Course provides a structured, practical framework to achieve annual recurring revenue targets with assurance. Participants learn to create cohesive funnels, define key performance indicators, calculate average contract value and customer acquisition costs, and construct achievable conversion models. The programme covers channel planning, lead qualification techniques, marketing automation, performance dashboards, and systematic testing, empowering you to plan, implement, and enhance campaigns that reliably produce qualified opportunities and income.

Elevify advantages

Develop skills

  • Build integrated sales and marketing funnels: establish stages, SLAs, and handoffs swiftly.
  • Develop ARR-focused KPIs: convert revenue goals into leads, MQLs, SQLs, and pipeline coverage.
  • Craft efficient digital channel strategies: SEO, paid advertising, email, and demand generation that deliver results.
  • Implement effective lead scoring: qualify B2B SaaS prospects using precise criteria and indicators.
  • Refine CAC and funnel performance: experiment, attribute, and improve campaigns using actual data.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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