Marketing Planning & Management Course
Gain expertise in marketing planning and management for B2B SaaS companies. Align sales and marketing efforts, construct high-return digital funnels, establish KPIs driven by annual recurring revenue, and optimise SEO, paid media, email campaigns, and lead scoring to achieve revenue objectives confidently. This course equips you with practical tools to design, execute, and refine strategies that generate qualified leads and sustainable growth.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Marketing Planning and Management Course provides a structured, practical framework to achieve annual recurring revenue targets with assurance. Participants learn to create cohesive funnels, define key performance indicators, calculate average contract value and customer acquisition costs, and construct achievable conversion models. The programme covers channel planning, lead qualification techniques, marketing automation, performance dashboards, and systematic testing, empowering you to plan, implement, and enhance campaigns that reliably produce qualified opportunities and income.
Elevify advantages
Develop skills
- Build integrated sales and marketing funnels: establish stages, SLAs, and handoffs swiftly.
- Develop ARR-focused KPIs: convert revenue goals into leads, MQLs, SQLs, and pipeline coverage.
- Craft efficient digital channel strategies: SEO, paid advertising, email, and demand generation that deliver results.
- Implement effective lead scoring: qualify B2B SaaS prospects using precise criteria and indicators.
- Refine CAC and funnel performance: experiment, attribute, and improve campaigns using actual data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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