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Marketing automation training

Marketing automation training
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This course teaches you to create effective trial nurture programmes from scratch. You will learn to capture and synchronise lead data, personalise emails using behavioural tokens, develop onboarding sequences, and implement lead scoring in HubSpot or Marketo. It covers workflow logic, deliverability protections, and A/B testing to enhance trial-to-paid conversions and deliver scalable revenue growth.

Elevify advantages

Develop skills

  • Build robust B2B lead data models: capture, synchronise, and enrich fields efficiently.
  • Design effective lead scoring in HubSpot or Marketo to identify genuine marketing qualified leads.
  • Craft high-converting trial nurture emails featuring intelligent personalisation.
  • Manage automation workflows with branching logic, limits, and suppression rules.
  • Track trial-to-paid key performance indicators and conduct rapid A/B tests for campaign optimisation.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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