marketing automation training
Master marketing automation for B2B SaaS companies. Develop high-performing nurture emails, intelligent lead scoring, and behaviour-driven workflows using HubSpot and Marketo to increase trial-to-paid conversions and generate sales-qualified leads.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course teaches you to create effective trial nurture programmes from scratch. You will learn to capture and synchronise lead data, personalise emails using behavioural tokens, develop onboarding sequences, and implement lead scoring in HubSpot or Marketo. It covers workflow logic, deliverability protections, and A/B testing to enhance trial-to-paid conversions and deliver scalable revenue growth.
Elevify advantages
Develop skills
- Build robust B2B lead data models: capture, synchronise, and enrich fields efficiently.
- Design effective lead scoring in HubSpot or Marketo to identify genuine marketing qualified leads.
- Craft high-converting trial nurture emails featuring intelligent personalisation.
- Manage automation workflows with branching logic, limits, and suppression rules.
- Track trial-to-paid key performance indicators and conduct rapid A/B tests for campaign optimisation.
Suggested summary
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