E-Marketing & Consumer Behavior Course
Master e-marketing and consumer behaviour to enhance conversions. Gain insights into buyer psychology, develop persona-driven campaigns, create persuasive UX, and apply data-backed testing to craft effective digital marketing that converts home office shoppers into loyal customers.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This E-Marketing and Consumer Behaviour Course provides practical, psychology-informed strategies to boost conversions among home office shoppers. You will learn to create precise buyer personas, chart decision-making paths, and develop compelling campaigns across multiple channels. Optimise product pages, user experience, and checkout processes, incorporate behavioural nudges in communications and visuals, and leverage testing, analytics, and feedback for rapid performance improvements.
Elevify advantages
Develop skills
- Behavioural copywriting: craft emails and ads using bias, urgency, and social proof.
- Persona-based funnels: map journeys and launch targeted, conversion-focused campaigns.
- UX and checkout optimisation: refine product pages to reduce friction and increase sales quickly.
- Testing and analytics: conduct A/B tests and analyse funnel data to scale successful strategies.
- Retargeting mastery: design cart recovery and remarketing flows to recapture revenue.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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