digital strategy training
This comprehensive course equips learners with essential digital strategy skills for retail marketing. It covers assessing digital maturity levels, developing data-informed roadmaps, refining e-commerce platforms and omnichannel customer journeys, and leveraging analytics, CRM tools, and performance marketing techniques to achieve tangible business growth and improved outcomes.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course provides a practical guide to enhancing online performance. Participants will learn to evaluate digital maturity, create actionable roadmaps, and handle risks, vendors, and governance. Key topics include omnichannel integration, customer data management, CRM systems, and achieving a single customer view, alongside boosting e-commerce conversions, analytics, KPIs, and growth channels using proven frameworks and tools.
Elevify advantages
Develop skills
- Develop retail digital roadmaps by prioritising quick wins alongside sustainable long-term growth strategies.
- Enhance e-commerce user experience through conversion rate optimisation, A/B testing, and performance improvements.
- Create seamless omnichannel customer journeys integrating in-store, online, pricing, and fulfilment processes.
- Transform customer data into revenue streams using single customer views, CDP/CRM selection, and privacy-compliant practices.
- Expand performance marketing efforts with marketing mix modelling, attribution analysis, SEO/SEM, and customer lifecycle management.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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