Digital Traffic Course
This course equips you with a practical system to plan, launch, and scale profitable digital traffic campaigns, focusing on analytics, media planning, funnel design, testing, and forecasting to optimize ROAS and CPA.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Digital Traffic Course provides a clear, practical system to plan, launch, and scale profitable campaigns. Learn GA4 tracking, KPIs, and attribution, then master channel selection, funnel design, and message mapping. Build accurate forecasts, allocate budget across Google, Meta, and TikTok, and run structured experiments so you can improve ROAS, lower CPA, and grow reliable, high-intent traffic fast.
Elevify advantages
Develop skills
- Performance analytics mastery: track GA4 events, KPIs, and real conversions.
- Smart media planning: allocate budgets, bids, and channels for maximum ROAS.
- Funnel strategy design: map audiences, messages, and offers across the full journey.
- Rapid testing playbook: run valid A/B tests on ads, creatives, and landing pages.
- Forecasting and benchmarks: model CPC, CPA, and revenue to guide traffic decisions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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