PPC Marketing Course
This course equips you with practical skills to plan, launch, and optimize profitable PPC campaigns on Google and Meta, focusing on account structure, budgeting, ad creation, optimization, and performance tracking.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This PPC Marketing Course provides a quick, practical method to plan, launch, and optimise profitable Google and Meta campaigns. Learn account structure, keyword strategy, bidding, and budget allocation, plus forecasting, benchmarks, and clear KPIs. Build effective audiences, write compelling ads, improve landing pages, and run smart experiments to reduce waste, scale winners, and increase revenue with confidence.
Elevify advantages
Develop skills
- PPC account design: build lean, structured Google and Meta campaigns quickly.
- Smart budgeting: allocate and reallocate ad spend by data, not guesswork.
- High-CTR creatives: write search ads and Meta ads that convert quickly.
- Conversion optimisation: fix landing pages and funnels for instant wins.
- Forecasting & reporting: model CPA/ROAS and build clear PPC dashboards.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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