Email Marketing Strategies Course
This course equips you with practical skills to build and optimize effective email marketing campaigns, focusing on segmentation, personalization, lifecycle automation, testing, and compliance to drive revenue growth in ecommerce.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Email Marketing Strategies Course provides a swift, practical route to more effective campaigns. Discover how to create intelligent segments, craft lifecycle journeys, and apply RFM scoring, personalisation, and product recommendations to increase revenue. Gain expertise in data infrastructure, compliance, deliverability, and testing to establish appropriate KPIs, enhance outcomes, and expand a dependable, lucrative email programme.
Elevify advantages
Develop skills
- Ecommerce email strategy: swiftly audit, benchmark, and align with business goals.
- Segmentation mastery: build high-LTV audiences using behavioural and RFM data.
- Lifecycle journeys: design welcome, post-purchase, and win-back flows that convert.
- Testing & optimisation: run rigorous A/B tests and scale winning email creatives swiftly.
- Deliverability & compliance: protect sender reputation and meet UK email regulations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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