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Marketing Automation Strategies for Engagement & Customer Relationship Course

Marketing Automation Strategies for Engagement & Customer Relationship Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

Master practical marketing automation strategies to boost engagement and customer relationships in this concise, high-impact course. Learn to define revenue-focused goals and KPIs, map customer journeys, design lifecycle flows, and apply smart personalisation. You will also cover deliverability, privacy, segmentation, experimentation, and optimisation so you can build scalable, compliant programmes that drive repeat purchases and long-term loyalty.

Elevify advantages

Develop skills

  • Lifecycle KPIs mastery: tie automation to revenue, CLV, and engagement wins.
  • Customer journey mapping: design cross-channel touchpoints that drive loyalty.
  • Automation flow design: build high-impact welcome, winback, and cart recovery.
  • Data-driven personalisation: use behaviour and CLV signals for precise targeting.
  • Testing and optimisation: run A/B tests and dashboards to scale ROI fast.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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