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E-commerce Analytics Course

E-commerce Analytics Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This E-commerce Analytics Course shows you how to clean and structure CSV data, calculate essential metrics, and compare performance by channel, device, country, and product category. Learn to analyse customer behaviour, build segments, estimate CLV, and apply attribution models. Turn insights into clear recommendations, A/B tests, and dashboards that drive higher revenue, better retention, and smarter budget allocation.

Elevify advantages

Develop skills

  • E-commerce KPI mastery: compute AOV, CLV, conversion rate and channel ROI quickly.
  • Customer segmentation: build value-based cohorts to boost retention and revenue.
  • Attribution in practice: compare last-touch, multi-touch and session-based models.
  • Data cleaning for marketers: fix messy CSVs, outliers and IDs for reliable reports.
  • Actionable testing: design A/B experiments and dashboards that drive quick wins.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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