Adobe Analytics Course
This course equips you with essential skills in Adobe Analytics for ecommerce tracking, funnel analysis, experiment management, attribution modeling, and data quality assurance to drive business optimization.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Adobe Analytics Course shows you how to design clean report suites, structure eVars and events, and build a precise ecommerce purchase funnel. Learn to validate tagging, reconcile orders, track campaigns with accurate UTMs, and protect data across domains. Then create KPI-driven reports, segment behaviour, detect anomalies, and turn funnel insights into clear optimisation and testing plans you can act on immediately.
Elevify advantages
Develop skills
- Ecommerce KPI design: map revenue, AOV, LTV and ROAS to clear business goals.
- Adobe Analytics funnels: build purchase flows, segments, and drop-off reports fast.
- Experiment tracking: set up A/B tests, events, and uplift measurement in Adobe.
- Channel attribution: configure UTM, eVars, and models for paid, organic, and email.
- Data QA and benchmarks: validate orders, debug tags, and compare to industry norms.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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