Persuasion Course
This course equips small-business sales professionals with essential persuasion techniques to convert hesitant buyers into confident customers by addressing key concerns like budget, trust, and risk through targeted strategies and proof.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Persuasion Course provides you with practical tools to turn hesitant small-business buyers into confident yeses. Learn to design low-risk pilots, clear onboarding offers, and flexible terms, whilst reading signals of interest, mapping stakeholders, and addressing budget and trust concerns. Build persuasive follow-ups, value-focused positioning, and credible proof so your product stands out and decisions happen faster.
Elevify advantages
Develop skills
- Competitive insight research: quickly map rival SaaS benefits, gaps, and proof.
- Value messaging for SaaS: turn features into clear time, revenue, and ROI gains.
- Buyer psychology for SMBs: read budget fears, risk signals, and decision drivers.
- Persuasive follow-ups: write scannable emails and scripts that win fast replies.
- Risk-reducing offers: design trials, pilots, and onboarding that boost adoption.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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