Media Course
This course equips learners with practical skills to plan and execute effective media campaigns focused on social issues, covering research, audience targeting, platform selection, content creation, and optimization.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Media Course provides a quick, practical system to plan and execute impactful campaigns on the appropriate platforms. Learn to select a focused social issue, define target audiences, set SMART goals, and tailor content to Instagram, TikTok, YouTube, podcasts, blogs, or radio. Develop rapid research skills, create efficient briefs, plan production, monitor engagement, and refine strategy using ethical, data-driven decisions.
Elevify advantages
Develop skills
- Rapid media research: find and vet credible stats in minutes for strong briefs.
- Audience insight mapping: define sharp segments, motivations, and SMART goals.
- Platform strategy design: pick the right channels and roles for each campaign.
- High-impact content planning: script short videos, podcasts, and accessible posts.
- Agile campaign optimisation: test, pivot, and reallocate media resources fast.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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