Press Relations (PR) Course
This course equips participants with essential skills for effective press relations, focusing on crisis management, media engagement, and reputation protection in the context of privacy and data issues.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Press Relations (PR) Course provides practical tools to manage product launches and crises with confidence. Learn privacy and data fundamentals, key laws, and ethical messaging, then create clear press releases, Q&As, and holding statements. Develop robust media outreach, handle interviews, monitor coverage, and conduct post-incident reviews that enhance strategy, safeguard reputation, and bolster stakeholder trust.
Elevify advantages
Develop skills
- Crisis PR strategy: manage privacy incidents with clear, swift, ethical messaging.
- Press materials: draft concise releases, holding statements, and journalist Q&As.
- Media outreach: target key journalists, pitch under embargo, and secure coverage.
- Interview preparation: brief spokespeople, rehearse key messages, and handle difficult questions.
- Post-crisis review: assess sentiment, report outcomes, and refine PR playbooks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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