Agricultural Product Marketing Course
Gain expertise in marketing agricultural products for agribusiness: segment customers, select profitable sales channels, establish intelligent pricing, create CSA boxes, and execute local promotions using clear checklists and practical tools applicable to your farm within weeks.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course equips you with practical strategies to analyse customer requirements, formulate compelling value propositions, and select optimal sales channels for agricultural products. You will learn to investigate local pricing, assemble profitable product bundles, implement astute pricing models, and execute effective promotions using economical methods. Conclude with a structured four-week implementation plan, user-friendly templates, and key performance indicators to monitor tangible, profitable outcomes.
Elevify advantages
Develop skills
- Customer segmentation: identify farm buyers and develop targeted value propositions.
- Multi-channel sales: establish efficient farm sales through markets, CSA schemes, and online platforms.
- Pricing and costing: determine profitable prices for farm products based on local market data.
- Local promotion: implement cost-effective, trust-building marketing to increase repeat business.
- Performance tracking: apply straightforward KPIs to optimise offerings within four weeks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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