Bayesian Statistics Course
This course equips you with practical Bayesian statistics skills for modeling conversion data, quantifying uncertainty, and informing marketing decisions through hands-on model building and analysis.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Bayesian Statistics Course provides a quick, practical route to modelling conversion data with confidence. You will clean and prepare real-world datasets, build Beta-Bernoulli and hierarchical models, run MCMC with modern libraries, and evaluate model fit. Learn to quantify uncertainty, compare segments, guide A/B tests, and clearly communicate results, assumptions, and ethical considerations to product and marketing teams.
Elevify advantages
Develop skills
- Bayesian conversion modelling: build Beta-Bernoulli and hierarchical rate models quickly.
- MCMC workflow: code, tune, and diagnose Bayesian models with professional-grade tools.
- Decision analysis: turn posterior probabilities into clear marketing actions.
- Data prep for Bayes: clean, engineer, and segment conversion data for modelling.
- Stakeholder reporting: explain Bayesian results clearly, ethically, and concisely.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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