Lobbying and Public Affairs Course
This course equips you with essential skills for effective lobbying and public affairs in public management. Learn to identify stakeholders, track legislative developments, develop compelling policy messages, form strategic coalitions, mitigate risks, and achieve ethical, tangible policy outcomes through proven, real-world techniques.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain practical skills in stakeholder mapping, power analysis, and crafting targeted policy proposals that navigate legislative pathways. Master evidence-based lobbying strategies, coalition formation, and messaging for legislators, officials, and media, while ensuring compliance, risk management, and ethical execution of public affairs campaigns from inception to completion.
Elevify advantages
Develop skills
- Strategic stakeholder mapping to identify allies, opponents, and key influencers swiftly.
- Legislative intelligence for monitoring bills, schedules, and policy opportunities efficiently.
- Persuasive policy messaging tailored for parliamentarians, media, and public audiences.
- Practical lobbying tactics including meeting strategies, coalitions, and impactful campaigns.
- Ethical advocacy planning with focus on risk management, compliance, and clear reporting.
Suggested summary
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