Psychology of Communication Course
This course explores the psychology of communication to create persuasive, ethical email campaigns. Participants learn cognitive principles, emotional triggers, audience insights, and data-driven strategies to enhance engagement, build trust, and increase conversions in professional settings. Key topics include crafting compelling subject lines, layouts, copy, CTAs, segmentation, testing, and metrics analysis.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Discover practical psychology tools for creating clear, high-impact email campaigns. Understand how cognitive ease, attention spans, memory, and decision heuristics influence reader behavior, and apply them to develop compelling subject lines, mobile-optimized designs, concise body content, and persuasive calls to action. Gain expertise in ethical emotional appeals, framing effects, social proof, audience segmentation, A/B testing methods, and essential performance metrics for rapid improvements.
Elevify advantages
Develop skills
- Design persuasive emails using cognitive and emotional triggers ethically.
- Optimize email copy with effective subject lines, body text, and CTAs for quick conversions.
- Analyze audience data including behavior, stressors, and device usage patterns.
- Apply social proof and framing techniques to build trust and drive action.
- Conduct A/B tests and track key metrics to refine email campaigns effectively.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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