Parapharmacy (OTC Health Products) Course
Master OTC parapharmacy management by optimizing assortment, pricing, inventory, shelf layouts, and KPIs. Boost sales, margins, and patient experience in your pharmacy using practical, immediately applicable tools for analyzing sales, setting objectives, supplier management, promotions, and performance tracking.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
Gain practical skills in OTC parapharmacy to enhance sales, margins, and inventory control. Learn sales analysis, SMART goal setting, assortment building, supplier management, pricing strategies, promotions, negotiation, shelf optimization, signage, dashboards, and review processes to minimize stock-outs and obsolescence.
Elevify advantages
Develop skills
- OTC inventory control: apply KPIs, forecasting and rapid corrective actions.
- Assortment strategy: design OTC categories, SKU roles and lifecycle rules.
- Pricing and promotions: set OTC price bands, margins and image-safe offers.
- In-pharmacy merchandising: plan layouts, signage and patient-facing messaging.
- OTC business analysis: run quick diagnostics, set SMART goals and track impact.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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